Categories
Clean design

Avant Garden

Avant Garden

Ms. Tonkao Nitasganjananon

Introduction

When the Spring comes, the vivid flowers are blooming. They are cyclical that bring a sense of lifeaffirming. Still, life is unpredictable. It may bloom or fall without notice. It may occur good or bad to you. It cannot control.

At times, life itself seems to be a maze, as our journey along its tortuous pathways leads to wrong turns, dead ends, and an unknown destination. The contradiction and confusion in the mind are projected to the Avant Garden, the surreal vivid flower garden that brings to the depth of stage of mind inspired by a maze garden. It moves and shifts with chaos and order at the same time. They are vividly colorful that please your senses but seem surreal against the backdrop of fear and loss of uncertainty. Let’s walk and mesmerize the senses through Avant Garden, to feel the movement, colors, forms, and textures.

Conclusion

Inside the mind, there are full of fears. It may confuse us with hallucination and it seems to be no way out. But, we all have hope and embrace all the good and bad things. Like flowers, life still goes on.

Objectives Aims or Purposes

Avant Garden is the visual experiment that represents how we connect to the thing surrounding us. It is one of the Unclear Relationship series showcasing the relationship and connection from the outside to the inside of the mind.

Inspired by the maze garden, it represents confusion, the trap that confounds efforts to escape. The complex thought and mind reveal in the animated vivid visual of flowers. The flowers are positively symbolized our life. They are reminding us that we’re part of something bigger, nature. But the movement and composition of elements will lead you to the chaos and order vision.

Process or Methods

During this time of pandemic COVID19, one of the things to help maintain my spirit and keep me alive is plantation and Botanic. Through the process, I was stunned by the massive forms of flowers with their vivid color. The flowers are a powerful effect on the mood. The colors will trigger our emotions. With a variety of types and species, I create visual art by simply applying the mirror effect. Carefully placed animated images with the movement, colors, and transition to go along with the abstract sound that evokes the mood and feeling of mesmerized and mystery.

Techniques and materials

Technique: Visual Communication Design

Size or Mins.

Media: Video (1.21 mins)




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Categories
Clean design

The mystery of death

The mystery of death

Assist.Prof.Sutat Palama

Introduction

Mythology is a narrative from the past. It is like a tool that helps convey historical stories. These stories reflect the way of life, thoughts, beliefs, and traditions of people in the past.

The sphinx appears in Greek and Egyptian mythology. The two cultures are closely linked and strongly influence each other. in Greek mythology The sphinx is considered a woman. One sphinx is considered to exist only in Greek mythology. She was the daughter of Orthus and Echidna, or Chimera, in addition to the human head and body of a lion. She also had the wings of an eagle and the tail of a serpent. Tends to be treacherous, aggressive, and bloodthirsty. And the Sphinx likes to eat people.

Another outstanding personality trait of the Greek Sphinx is Has cat and female character, that is, talking and teasing the victim before swallowing. The Sphinx always asks every traveler to solve a mystery. The riddle she asked was a famous riddle. a sound animal Four feet in the morning, two feet in the afternoon, and three feet at night? Whoever tried to answer was eaten by the monster. However, Oedipus was able to answer correctly. He replied, “Man”, who crawled on four legs as a baby. Walks on two like an adult and needs a walking stick when he is old. There seems to be a second mystery after the first story. “There are two sisters. one gives birth to another Who will give birth to the first child? Who are they?” The correct answer is “Day and night” are two Greek words. After Oedipus answered both questions correctly. The Sphinx killed herself by flying, crashing into the ground in anger.

From the study of such stories I am interested in designing an illustration of the Sphinx. Find out about the Sphinx in papers, textbooks, and online materials to analyze the characters and formulate design guidelines to create illustrations for The Sphinx: The Mystery of the Dead, Class Publishing House

Conclusion

Revivals of an Ancient Myth in Modern Art: Oedipus and the Episode of the Sphinx. From Assist.Prof.Sutat Palama

Objectives Aims or Purposes

1. To research and develop the process of Illustration.
2. To apply the knowledge gained from research to develop concepts to convey the
meaning of Illustration .
3. To create machine assisted artwork in the theme of “The mystery of death”

Process or Methods

1. To research and develop the process.
2. To apply the knowledge gained from research to develop concepts
3. Use Adobe Photoshop to complete the final step.

Techniques and materials

Digital Illustration

Size or Mins.

Size : 43 x 43 cm
Number of pieces: 3 piece



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Categories
Clean design

Clean Energy Emitter

Clean Energy Emitter

Assist. Prof. Dr. Gomesh Karnchanapayap

Introduction

Area of machine assisted art making is considered a cutting-edge way of creative exploration. This project explores the concept of how clean energy can be produced from the balance of using natural resources through animated artwork by using machine assisted art making process or Artificial Intelligence art (A.I. art). There are a variety of ways to make A.I. art, including procedural ‘rule-based’ picture production utilizing mathematical patterns, algorithms that replicate brush strokes and other painted effects, and artificial intelligence or deep learning methods like generative adversarial networks and transformers (Szegedy et al, 2014). In this study, the artist chose Contrastive Language-Image Pretraining (CLIP) which is considered an innovative method for creative exploration to create the creative result. CLIP is based on extensive research on zero-shot transfer, natural language supervision, and multimodal learning allowing machine to recognize a wide variety of visual concepts in images and associate them with their text (OpenAI.com, 2021). One of emerging CLIP platforms is Disco Diffusion
which runs on Google Collab (Disco Diffusion, 2022). By utilizing the text prompt “A beautiful painting of Thailand Grand Temple on a forested hill emitting green energy particles, the sky is full of smoke and cloud in the style of john Trending on artstation.” along with code settings feed to Disco Diffusion, a series of work in progress still paintings were produced showing steps machine interpreted and computed. The result is a mesmerizing painting steps in the mood and tone of the given text directive showing green particles emitting off trees along with Thai style temple. This technique should be further explored and utilized for in the future machine might take a larger role in producing creative works.

 

Conclusion

The result is a mesmerizing painting steps in the mood and tone of the given text directive showing green particles emitting off trees along with Thai style temple. This technique proves machines can be used to assist how humans can creatively explore ideas. In the future, the author believes computers will have a greater impact to art making process.

Objectives Aims or Purposes

– To study the concept of art exploration with Contrastive Language-Image Pre-training.
– To define proper text prompt for art creation with Contrastive Language-Image Pre-training.
– To create machine assisted artwork in the theme of “Clean Energy Emitter”

Process or Methods

– Studied and analyzed the concept of creating artworks by using Contrastive Language-Image Pre-training.
– Defined the text prompt to feed to the machine. “A beautiful painting of Thailand Grand Temple on a forest hill emitting green energy particles, the sky is full of smoke and cloud in the style of john Trending on artstation.”
– Utilized Disco Diffusion to begin the creation process with the following settings

Techniques and materials

Digital Animation creation through the use of Contrastive Language – Image Pre-training. to construct sequence of work in the progress paintings. The step paintings were then combined to create animation.

Size or Mins.

1200PxX1200Px



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Clean design

The acceptance of diversitieswithin oneself

The acceptance of diversitieswithin oneself

Ms. Darunee Pungwongyat

Introduction

People have several characteristics within ourselves which change accordingly to
situations around us; to state of mind, emotions, and feelings. Some characteristics are
pleasing, but some are not agreeable to oneself, neither to others. Being open-minded to
embrace our characteristics and ourselves is good.

Self-acceptance and looking at ourselves without biases are to look for both positive
and negative points, understand your present feelings and thoughts, and accept the way it
is without resistance.

A person who can accept oneself must respect oneself and one’s uniqueness.
However, we have to be ready for changes, think positive, and evolve for better without
completely changing who we are after social pressure. It will be beneficial for us if we can
accept ourselves as the way we are.

It makes us want to improve ourselves at all times, make life better in our ways. If we
can accept our good and bad points, we will be able to identify, understand our errors, and
know how to adjust them. As a result, we will always be ready to change for better.

 

Conclusion

Therefore, artists create works to convey their thought via digital artworks using 3D
model technique which reflect diversities of humans’ characteristics. It is for people to
understand one’s characteristics, accept their positives and negative points, learn from
them, improve oneself, and live a happy life.

Objectives Aims or Purposes

To understand oneself, consider one’s errors, and able to rectify them

Process or Methods

– Define the concept and design movement
– Creating 3D Modeling in Autodesk Maya 2020
– Creating texture, Lighting and Rendering the Scene using Redshift Renderer
– Rendered image for additional mood and tone with Adobe After Effects CC 2018

Techniques and materials

Movie, 3D Animation, Loop Animation

Size or Mins.

Size: HD 1280×720




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Categories
Clean design

Change

Change

Ms. Podjanee Kakaew

Introduction

What kind of person am I? The human, they have a variety of personality traits our selves are constantly changing and flowing depending on the time, situation and the people you meet each time. Sometimes we are being watched by others or we may be watching others that some characters and behaviors are the same as the characters playing one role and changing to another. Of course, behaviors that has a huge influence on us in our lives whether by myself or living with people in society although we know ourselves better than anyone else in the world but the picture is very clear must rely on the perspective that we see ourselves and other people’s views of our personality inevitably come together and in some of our habits Others may see more clearly than we see ourselves.

In this experimental motion graphics work the artist was inspired by performing.
The Chinese opera mask changing show which this show performer can switch between numerous masks in a fraction of a second rely on situation and mood of that moment. It reminds us of the diversity of our personality traits that change continuously according to time and situation.

From this inspiration, The creators refer to the personality traits of the characters in The Chinese opera mask changing show was combine and create works of art in the form of digital art using 3D modeling creation techniques and motion graphics to represent the picture
the change of character that keeps changing, which means diversity of human traits.

Conclusion

This work of art represents character changes that can indicate a variety of different character traits. By referring to the characters in the Chinese face mask which is compared to human habits that can change over time it’s like changing from one character to another by time, situation and person influence change. Sometimes we are unable to understand our true self what kind of person we are. Understanding and knowing yourself in its entirety may inevitably depend on others because sometimes our identity is reflected by what others see. and how we interact with others. when trying to look back at what other people think of us may allow us to see ourselves more clearly and able to live with oneself and the people in society more.

Objectives Aims or Purposes

To represent the picture changing one character to another which indicates the diversity of human characteristics can change continuously which time, situation and person influence change by referring to the characters in the Chinese opera mask changing show through the techniques of creating is 3D modeling and motion graphics.

Process or Methods

1. Pre-production
Presentation with this picture the artist references the personality traits of the characters in the Chinese opera mask changing by image change each Chinese opera mask is constantly changing and use the clock movement pattern to change the character. Each the Chinese opera mask characteristics are divided according to the color used to draw patterns on the mask.Including characters with patterns and facial colors, The red Chinese opera mask represents courage, loyalty, honesty, strong and direct, black represents honest and arrogant but straightforward, valiant and courageous, blue represents tough frankly, but sometimes it may be used instead of trickery and stupid, green means Courageous, hot-tempered and angry, purple represents solemn, stable, upright and full of justice, yellow represents violent impatient and angered and white, mostly for crafty wicked betrayal and skeptical.

2. Production
Create 3D Modeling in Autodesk Maya 2018.
Create Texture ,Camera,Lighting and Rendering

3. Post- Production
Composite , Editing with Adobe After Effects CC 2017

Techniques and materials

– 3D Modeling / Autodesk Maya 2018
– Compositing / After Effect CC 2017

Size or Mins.





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Categories
Clean design

Eternal silhouette fight

Eternal silhouette fight

Mr.Pasin Thanasin

Introduction

This history of animation extends far beyond the history of film, as early animators throughout the centuries found ways to create movies without cameras or recording technology. As a present Animator making a good shot of Animation always be a good way to show the knowledge that we learn from the past.

The purpose of “Eternal silhouette fight” project is to create a loop animation fight shot by using knowledge of principle Animation. To demonstrate an animation technique, this project will use a base color to show a clear silhouette of 3D model and using a complementary color with both side to show difference between two characters. The color will change every time they hit each other to show the beat and rhythm of Animation.

The process of making this project is start with finding an idea of making a fight shot. Youtube and Vimeo are top choice to find an idea. After that the process of pre-production will start by drawing a thumbnail to clear an idea that we got from research. Then use a camera to shoot myself acting. This will create a clear reference for Animation.

After that the production process will start. I use Maya program(3D animation program) to create a loop shot. Stared with blocking a key pose of Animation., this process will push a clear silhouette pose of character Then adding a breakdown pose to make a clear beat and rhythm of Animation. When every thing ready, I start to polish the shot to make a good Animation. Finish it with make an Animation to a loop Animation.

The last part is matching a complementary color to both characters. This will show a clear silhouette pose and make both character different to each other. Then change color every time they hit each other. This will make a clearer beat and rhythm of Animation.

Finally, I hope this project can inspire other animator and other people. As an artist, I willing to show my work as much as I can. I believe that inspired by other people work and inspiring other people by your own work are the main objective of being an artist.

Conclusion

“Eternal silhouette fight” is a project that show my skill as an Animator. To inspire and be inspired should be the purpose and result of this entire project.

Objectives Aims or Purposes

1. To create a loop fight shot by using knowledge of principle Animation.
2. Principle of Animation is so importance. To remind how important it is 2 technique were used in this project
2.1 Silhouette : Using a base color to show a clear silhouette of 3D model and using a complementary color with both side to show difference between two characters.
2.2 Beat and Rhythm : Change color every time they hit each other to show the beat and rhythm of Animation.

Process or Methods

Pre-Production
1. Researched action movie fight scenes.
2. Draw a Thumbnail for story-telling.
3. Shoot a movie reference.

Production
1. Used Maya Program to do 3D Blocking Animation.
2. Polished Animation.
3. Do a loop Animation
4. Matched complementary color to both characters.
5. Changed color every time they hit each other.
6. Rendered the movie.

Techniques and materials

Movie, 3D Animation, Loop Animation

Size or Mins.






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Categories
Clean design

SECRET BUDDHA GARDEN

SECRET BUDDHA GARDEN

Mr. Piyanon Somboon

Introduction

The Covid epidemic has been impacting the tourist sector for some years. Many tourism-related businesses have ceased operations. Many people are resorting to virtual tourism as a means of survival. As digital technology continues to advance toward the Metaverse where virtual and real worlds intertwine seamlessly, users can create avatars and partake in virtual 3D activities. Virtual Reality (VR) offers a one-of-a-kind experience that engages the audience (MICE Intelligence Team, 2022).

“Secret Buddha Garden” a digital Buddhist tourism project which can be further developed into Metaverse. The key objective of this project is to promote Buddhist tourism in modern times through a combination of a virtual object from the real world and a digital environment. The object from the real world in this project was obtained by using Photogrammetry. This approach allows 3D models to replicate both the object’s shape and material. As a result, the 3D depiction of its physical equivalent is extremely realistic. This photogrammetry technique is also gaining popularity since it can digitally recreate real-world things.

Conclusion

The animations provide a realistic view of the scenes and allow the spectators to discover animations linked to Buddhist sites.

Objectives Aims or Purposes

To Create a Buddhic tourist attraction into the virtual world.

Process or Methods

– Define Research Framework
– Photogrammetry in 3D modeling and visualization – Reality capture – Design development with real-time rendering – Lumion – Cutting And Sound – Premiere pro

Techniques and materials

3D Animation

Size or Mins.

Size : 3840*2160 pixel





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Clean design

The project of creating a digital art from an emotional state of cryptocurrency market investigation

The project of creating a digital art from an emotional state of cryptocurrency market investigation

Mr.Pathom Supreeyaporn

Introduction

At present, it is found that Thai society has always had a higher cost of living. both the economic downturn inflation problem currency impairment Make life in the present difficult. especially the unemployment problem of new graduates As a result, the new generation of teenagers and working people have to struggle and compete a lot. With the hope of wanting to have a better quality of life, being wealthy, comfortable and able to retire before working age, thus making the new generation more interested in investment. Especially investing in the cryptocurrency market.

Investing in the cryptocurrency market is the top choice among modern people as it is an emerging market. Easily accessible to investors have a whimsy can earn a lot And it is important that the market allows investors to achieve financial success quickly within a short period of time. Due to the exponential growth of the cryptocurrency market Investors therefore have the opportunity to make money from the price difference many times. Still, the market is subject to severe price volatility. Thus, at the same time, there are both profitable and large losses.

The designer is one who is interested in investing in the cryptocurrency market. According to studies and self-investing in a short period of time, it is a high-risk investment due to the high volatility of the market. The market sentiment is always moving with the news. both economically and politically causing investors to constantly follow the news. The designers saw the importance of such issues. Thus came the idea to convey the emotion of investing in the cryptocurrency market as a work of art. It is conveyed as a work of animation that combines vector animation techniques and particle techniques. To convey the mood of investing in the cryptocurrency market with great risk and volatility. make the audience aware and know how to plan your investments consciously.

Conclusion

ผลการออกแบบพบว่าสิ่งสำคัญที่ทำให้ผลงานสามารถสื่อสารอารมณ์ที่ผันผวนของการลงทุนใน ตลาดคริปโตเคอเรนซี่ ได้มีหลากหลายองค์ประกอบ คือ การเคลื่อนไหวของภาพกราฟิกอย่างต่อเนื่อง การแปรเปลี่ยนรูปร่างไปมาตามแต่ละช่วงอารมณ์ของตลาด การเปลี่ยนภาพ (Transition) ที่เหลื่อมทับกัน ทิศทางการเคลื่อนไหวของพาร์ติเคิลที่ตัดกันตลอดจนการเลือกใช้สีที่สื่อจิตวิทยาสีผสานสอดคล้องกับช่วง อารมณ์ เมื่อรวมองค์ประกอบต่าง ๆ เข้าด้วยกันอย่างกลมกลืนจะทำให้ผลงาน สามารถสื่อสาร อารมณ์ และเล่าเรื่องได้อย่างชัดเจน

Objectives Aims or Purposes

1.ศึกษาอารมณ์การลงทุนในตลาดคริปโตเคอเรนซี่จากกราฟเทคนิคเพื่อถ่ายทอดเป็นงานกราฟิก เคลื่อนไหวสื่อความหมายสะท้อนให้ผู้ชมตระหนักในความเสี่ยงของการลงทุนและความผันผวนของ ตลาด
2.ศึกษาและผสมผสานเทคนิคการสร้างภาพเคลื่อน ไหวแบบเวกเตอร์และเทคนิคพาร์ติเคิลเข้าด้วยกัน และนำลักษณะเด่นของเทคนิคมาประยุกต์เข้ากับ หลักการแอนิเมชันเพื่อเป็นสื่อสำคัญในการกำหนด การเคลื่อนไหวให้แก่ภาพกราฟิก

Process or Methods

1. กระบวนการศึกษาข้อมูล แบ่งเป็น 2 ส่วน คือ
1) แนวความคิดศึกษาอารมณ์ของตลาด คริปโตเคอเรนซี่ จากกราฟ เทคนิค
2) เทคนิค ประกอบด้วย ศึกษาการสร้างภาพเคลื่อนไหวแบบเวกเตอร์ เทคนิคพาร์ติเคิล และการเคลื่อนไหวของสัตว์ 4 เท้า ตามหลักการแอนิเมชัน
2. กระบวนการผลิต เริ่มจากสร้างภาพเคลื่อนไหวของสัตว์ 4 เท้า โดยใช้เทคนิคการสร้างภาพเคลื่อนไหวแบบเวกเตอร์ (Vector) จากนั้นเคลื่อนย้ายจุดเวกเตอร์ เพื่อให้ รูปร่างเกิดการ มอร์ฟฟิง (Morphing) เปลี่ยนแปลง
จากรูปร่างหนึ่งไปยังอีกรูปร่างหนึ่งอย่างนุ่มนวล และใช้วิธีการเปลี่ยนภาพ (Transition) เพื่อผสานเทคนิคเวกเตอร์และเทคนิคพาร์ติเคิลเข้า ด้วยกัน

Techniques and materials

เทคนิคการสร้างภาพเคลื่อนไหวแบบเวกเตอร์และ เทคนิคพาร์ติเคิล

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Clean design

Rhythm with heart.

Rhythm with heart.

Assist. Prof. Hathaichanok Chiengthong

Introduction

A lot has been said about COVID-19’s impact on mental. that rates of depression, stress, anxiety, and post-traumatic stress have risen significantly in the last year.

While we have not yet recovered, some places are slowly recuperating their lost freedom, and others are still finding their way forward. We have all been affected by the pandemic. We have suffered losses in this exhausting process: from loved ones, to jobs, to our own health, opportunities, connection. And we are still mourning and longing for our losses.

My work use the theory both warm and cool colors, free form shape and sound Nature you can hear wind, air, sound of running water. All of this element will connect feelings. You can be imaginations good or bad way. when you watch the video. You can searching. Components of emotion. When we are faced with a situation, our emotions activate our thoughts, attitudes, and beliefs about what is happening. This way they influence how we perceive and interpret this situation, which ultimately determines how we will act. If you have one chance the only time to make a decision. One instant will define the definition of our life. A blink, a stare, a deep metaphorical moment blessing the union of our souls. We are surrounded by strangers crowding the forces that unite our intellect. To connect is the ultimate symbol of disconnect. A lifetime is but the true enlightenment of the complete soul. Life begins with the moment of period of test.

Body and mind as one in rhythm with heart. When we can manage our emotions, we respond more effectively to any given situation vs. responding instinctively in a fight, flight, or freeze mode. COVID-19 has been emotionally devastating for many of us. It has put us to the test.

Conclusion

So as the COVID-19 pandemic has stretched around the world, it’s sparked a crop of diary entries and essays that describe how life has changed. Novelists, critics, artists, and journalists have put words to the feelings many are experiencing. The result how we’ll someday remember this time, filled with uncertainty and pain and fear as well as small moments of hope and humanity.

I recorded the emotional moment feeling through this project ” Rhythm with heart.” When you finished watching my work.and then close your eyes and let your imagination lead you.

Objectives Aims or Purposes

To research develop the process and apply the knowledge gained from research to develop concepts. The concept of felt during the COVID-19 incident the world is grappling with an invisible, deadly enemy, trying to understand how to live with the threat posed by a virus. For some artist, the only way forward is to put idea create art, trying to conceptualize . What it feels like to continue living. Circumstances lead us to experience emotions. Each emotion is associated with a specific hormone, example fear to adrenaline, happiness to dopamine, etc. The hormones effect specific changes in body function, depending on their purpose. Adrenaline makes your heart race, your muscles activate. We physically feel these changes in body function, which is the reason we call them feelings. So I would say that emotions create feelings, Exposure to extreme and new realities such as those imposed by the current global crisis?

Process or Methods

6.1. To research and develop the process.
6.2 To apply the knowledge gained from research to develop concepts.
6.3 Make Animation by Autodesk Maya
6.4 Compost by Adobe After Effects and render.
6.5 Editing by Adobe Premiere pro.

Techniques and materials

3D Animation

Size or Mins.

Size : HD (High Definition) 1280 x 720
Number of pieces: 6 piece



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Clean design

Redesign the condom package to collectible consumer product

Redesign the condom package to collectible consumer product

Mr. Suttichart Sarapaiwanich

Introduction

Condom’s a protection product to reduce the probability of pregnancy or a sexually
transmitted infection between sexual intercourse. (Condom – Wikipedia, 2022) The ideal concept of the condom’s the everyday product for everyone to use to prevent themselves from every act of intercourse when they’re at the proper ages but the problems of condom usage in Thailand are from many causes. One of the problems that reduce the usage of condoms is the embarrassment of a customer when they check out at the cashier. The reason for embarrassment come from the social value in Thailand that makes the sexual intercourse be a secret activity that started from the fundamental education. This redesign of the condom package project is from Thailand AIDS Healthcare Foundation (AHF) trying to make the condom turn into an everyday product that everyone can buy like any consumer product in Thailand.

The research and self-observation found that the design of condom packages in
Thailand make condoms look like a serious medical product that made a customer feel like they are sick and the social value also interprets to everyone that they will be going to have intercourse soon. So the redesign direction tries to focus on the teenager that is the main target group of condoms and this might change the social value in the future.

The selected concept is the comic illustration that attracts familiar to teenagers. The new
design creates the condom package to be a box with a teenage character in comic style. The various character designs also aim to make the package to be a collectible card that can exchange between collectors to reduce waste problems and possibly be a business model by collaboration with the artists or celebrities.

After the condom giveaway event to test the new concept design package by AHF
Thailand, the feedback from people is positive, and feel comfortable with this new package
condom.

Conclusion

The new design direction of condom packages that attract teenagers as the main target
group of condom usage by the comic illustration and collectible concept tested with people
in International Condom Day 2022 has been shown that the proper design can change the
perception of condoms from medical equipment for a specific occasion that made a customer feel embarrassing when buying into an everyday consumer product that everyone feels comfortable to buy for their safety to unwanted pregnancy or reduce a sexually transmitted infection. This design is also possible to turn to be a business model by the collectible concept that aims to collaborate with artists and celebrities.

Objectives Aims or Purposes

1. Redesign the condom package to change the perception from medical equipment
to consumer products.
2. Design the attractive concept for the teenager that is the main focus group of
condom product.
3. Adding the collectible value is a possible business model.

Process or Methods

Nowadays almost all condom package designs in Thailand made them look like medical products or luxury equipment (A Guide to Buying Condoms in Thailand — Sizes, Brands, Prices, and Stores – Condom sizes, 2022) combined with the social value of sexual intercourse made many Thai people feel embarrassing to buy a condom when they check out at the cashier. Interviews and focus group discussions with students indicated that
many might not dare to buy condoms because they feel embarrassed to do so under the
gaze of community members. (Boonmongkon et al., 2019)

The direction of the new concept design try to focus on the main target group of
condoms which is a teenager (age group 15 to 24 years). (Condom Social Marketing:
Selected Case Studies, 2022) The selected common advertising strategies to attract
teenagers are

The second direction changed to use comic-style characters to attract the focus group by creating various teen characters and adding the collectible value to the package for a possibility to be a business model by collaborating concepts with artists and celebrities. This design added the word “LOVE” from the AHS product “LOVE Condom” with the combination of colorful colors for more attractiveness. The other sides of each design added the other characters in the same series to inform the other character design for the customer to collect them all.

The condom with a new concept was selected from the second design distributed by
AHS Thailand to giveaway to people in various areas on the International Condom Day (13 February 2022) and received positive feedback and changed the perception of condom packages from medical equipment to consumer product. (AHF Thailand Official Youtube Channel)

The condom with a new concept was selected from the second design distributed by AHS Thailand to giveaway to people in various areas on the International Condom Day (13 February 2022) and received positive feedback and changed the perception of condom packages from medical equipment to consumer product. (AHF Thailand Official Youtube Channel)

Techniques and materials

Areas of Creative Works:
This package design was created by craft and the digital process started with hand-drawn illustration before scanning and coloring by image editor application (Adobe Photoshop) and finishing the artwork in graphic editor application (Adobe Illustration).

The character design was created by separating all face parts to randomize characters. All parts emphasize by various different gender, lifestyles, ethnicity, fashion, and gadgets for a variety of results. All combined character randomizations were selected to focus on the teenager as a target group of this project.

The package print test on the paper was similar to the condom package in the market for given to the focus group and received feedback before adjusting the design to the final artwork for AHS Thailand that selected both design directions to use in this project.

Size or Mins.







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