Month: June 2022

Promotional AR Poster Series for Stravinsky’s ‘Petrushka’ Orchestra Live Performance

Assist. Prof. Dale Konstanz and Dr. Dynaya Bhutipunthu

Introduction

Today, as arts organizations, including philharmonic orchestras, look for new ways to engage their patrons and attract new audiences, the use of new media can enhance experiences at arts venues and events such as concerts and can lead to greater appreciation of art forms that are sometimes considered outmoded and staid. This is perhaps even more true as the world has adopted new media for learning and appreciation during the pandemic and Post-COVID situation.

The objective of this project focuses on the search for an appropriate approach, design process, and implementation of new media design for symphonic orchestra live performance as a case study. The study examines the integration of new media for the philharmonic orchestra’s live performance of “Petrushka,” an early 20th Century Avantgarde masterpiece composed by Igor Stravinsky. In developing this project, a variety of sources were utilised to understand the music on a deeper level and for visual research.
Inevitably, as one of the objectives of this project was to link newly created visuals to the existing music, much of the inspiration for the work was derived from “Petrushka,” including its score, history surrounding this masterpiece, as well as the composer’s background. Several references relating to “Petrushka” and Igor Stravinsky provided insight and ideas for creating the images and compositions for the work. Since the music was written during the early 20th Century Modernist period, the researchers also took this into consideration and applied principles derived from Russian Constructivism into the work. Consequently, the use of abstraction, an emphasis on formal elements, as well as expressive qualities were applied to create impact.

Conclusion

Series of promotional posters and motion clips, AR embedded, replying to each of the poster themes/concepts are the execution result of this study. Reflecting the main objective of the study, which is to encourage younger audiences to engage in experiences involving symphonic orchestra music performance with the use of New Media including; combination of AR, poster design, and motion graphics. With the younger audience’s preferred platform, digital/online, the series of AR posters can be distributed via their social network and/or through the Thailand Philharmonic Orchestra official online communication platforms suitable with the pandemic situation and the Post-COVID environment. The study result not only supports the ‘Clean Design,’ the theme of the symposium, in a sustainable approach, but also making these masterpiece orchestra performances accessible, and as a result, creates new opportunities for the target audience and general public.

By designing and producing the works for this study, researchers are also able to conclude the
appropriate approach to the integration of New Media design with live orchestra performance. With the creation practice process flow analyzed from the study process/ methodology (step 2-4), three main new media practice stages are identified; 1) Content Development, 2) Design Execution, and 3) New Media Usage, and the five stages of the design process; 1) “Define the Problem” includes; disciplines collaboration, performance research, scope of work and final content agreement, 2) “Learn” consists of; visual/ design research, design direction identification, and media execution options, 3) “Generate Ideas” involves; design new media and draft prototype, review sessions/feedback, and testing/ prototype revision, 4) “Design Development” covers; finalize all prototype, new media production, and performance rehearsal testing, and 5) “Implementation” comprises; final performance run-through rehearsal, final revision, and final work delivery/showcase.

Objectives Aims or Purposes

The main objective of this project is to encourage younger audiences to engage in experiences involving symphonic orchestra music performance. While some have the opportunity to study music, the performing arts, literature, and/or other related fields and are already exposed to a variety of musical genres performed by orchestras, including classical, other students may have difficulty in appreciating the works being performed. Understanding certain pieces performed by an orchestra requires a certain amount of interpretation, and some students may not have had the chance to develop the necessary skills to help them understand and fully appreciate the music. Furthermore, attending orchestra concerts can be intimidating to those who are not accustomed to this type of environment.

The use of new media, motion graphics, during orchestra performances and AR to promote the performances can assist in making these masterpieces more

accessible, and as a result, creates new opportunities for the target audience and general public. New media can add a fresh alternative to traditional art forms and the new technology employed can further enhance the music, the visuals, and the overall experience. In certain cases, the use of new media can be a substitute for other elements that might traditionally appear including dance.

Process or Methods

There are six steps in the process/methodology of the research study. The process began with

1.) Literature Review; an in-depth study of Stravinsky’s Petrushka and Constructivist Art and later developed into a methodology involving qualitative research.

2.) In-depth interviews; with conductors, directors, and musicians who are editing, monitoring, and performing in the case study, Petrushka, to acquire insight information and the understanding of the overall performance interpretation.

3.) Review of best-practice New Media works; with music and other performances. Award-winning and selected best practice works focusing on new media usage with other disciplines, such as music and performance arts are sourced from the SEGD (Society of Experimental Graphic Design Professional Association)

Global Design Awards, Merit, and Finalists in Digital and Interactive Experience along with selected works from Public Installation categories (SEGD, 2020). SEGD Jury comments are also incorporated into the practice and framework. The analysis of New Media best practice works is set and implemented to pinpoint the linkage between best practice works and the identified criteria, as a result the appropriate practice guideline, process, and framework are developed.

4.) Implementation of the found practice guideline; framework flow with the creation of new media works for Petrushka by Igor Stravinsky orchestra live performance, case study.

5.) Development, design, and production of the motion clips to accompany the performance and the series of promotional AR posters to distribute to target audiences’ preferred platforms. In the process of developing the images and storytelling, the researchers reviewed the criteria for the New Media practice, process, and assessment to identify the appropriate approach to the integration of new media with live orchestra performance.

6.) Assessment and revision of the case study works, motion clips, and the creation process were reviewed and suggested for improvement by experts with in-depth interviews as a research tool. Lastly, the refinement and final production of the case study works were done with the creation process sketches, refinements, and design executions documented.

Techniques and materials

Series of motion clips with AR promotional posters (AR), produced by using gouache and digital painting with the integration of digital photography, photo montage execution. Customization of letterings from hand-drawn letters and principle typefaces from Google Fonts (Google Fonts, 2010), were used as part of the expression of the performance’s genre.

There are five edited motion clips from the performance embedded in the series of five AR promotional posters.

The concept of the series of five edited clips and AR promotional posters derided from the interpretation of literature by Van den Toom and McGinness; Stravinsky and the Russian Period: Sound and Legacy of a Musical Idiom (Van den Toom, P., McGinness, 2012). Principles and practices of Russian Constructivist Art and design applied from literature by Evgueny Kovtun; Russian Avant-Garde (Kovtun, E., 2019), were also implemented in the series. The concept of the first poster,

1.) “Awakening” covers the scene when all three key characters from the performance, as a wooden puppet, came to life with the power of magic at the beginning of the story in the performance. These three puppets have their own unique characters that can be described by their names including; ‘Petrushka’ who represents the weak and the innocent character, ‘Moor’ who projects a very strong, masculine character with pride, and ‘Ballerina’ who is very beautiful representing graceful feminine character.The second poster,

2.) “Pride” is the poster that reflects characteristics of the Moor in the performance. The third one,

3.) “Love” displays how the two; the Moor and the Ballerina, fell so much in love. The forth poster,

4.) “Rage” projects how Petrushka is very angry with the Moor when he found out that they; the Moor and the Ballerina, are together, because Petrushka has been in love with the Ballerina all along. And the fifth one

5.) “Jealousy” represents Petrushka’s jealousy toward the Moor and the Ballerina relationship and he is trying very hard to break them out.

Size or Mins.

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https://youtu.be/2CsjgdvVswEhttps://youtu.be/aJyKMlV0aDshttps://youtu.be/-OEeE754yqEhttps://youtu.be/Vt09edtah6ghttps://youtu.be/xAn0b0-qaCI


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Roots Modular

Mr. David Schafer

Introduction

By exploring the realm of medium scale production techniques numerous standard elements were reconsidered and redesigned in order to bring both short term performance benefits and long term amortization. With a slightly elevated investment in each component a more sustainable future is guaranteed; durability and flexibility invites adaptation.

A modular system of frames, beams, panels, surfaces and components can be selected and assembled on demand as each new deployment is resolved. Select locations may be configured as nimble, utilitarian hubs which may relocate as market demands shift. Other locations may focus on establishing a steady presence through placemaking and community building. All would share the same underlying system such that the brand and team can focus on what they do best, delivering a well crafted experience to their customers.

How can something special become increasingly accessible without losing the essential qualities that made it special in the first place? Can a brand grounded in authenticity scale up to reach a wider customer base without compromising quality and attention to detail? A previous client returned to get help with these questions and the proposed solution dives into a technical proposal; a hyper-flexible system driven by pure performance evolved into an unquestionable aesthetic that can dominate or recede as each deployment dictates.

Conclusion

Prototypes have been ongoing for the last 5 months and the
first deployment is in production for beta testing location at
Centralworld. For the symposium I propose to bring a final
version of the core module along with many of the prototypes
and tests.

Objectives Aims or Purposes

To develop a modular cabinet and counter system to help with the quick deployment of a brand of coffee shops

Process or Methods

focus on metal fabrication and cabinetry production techniques ranging from CNC Punching, Laser cutting, production routing, tapping, and cold forming

Techniques and materials

Every component of this system has been custom designed and fabricated during the prototyping phase. Specific tools and systems were developed to allow for a scaling of production that can allow on-demand purchasing and mass-customization types of manufacturing.

Size or Mins.

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Ceiling

Assistant Professor Danaya Chiewwattakee

Introduction

When analyzing the photos from satellite which has been sent to earth, the integrated knowledge between fields of study is required for shape, type, shadow and environment interpretation. The application of data from satellite to create new innovation and monitor natural resources, natural disaster, cultivation, land use, geography, water management, oceanology and economy. This also include how scientist see the cyclone above Mediterranean Sea, wildfire in the borderland of Portugal and Spain, plankton in the Barent Sea and outside the coast of the North Sea.

The abstract name used in the satellite map such as “the cloudless Alps” was separated into parts and then collage with the scientific photos of plants and animals. Also, other photos such as the 1614’s flower garden, cyclone, Lapislazuri from the Tun Huang cave, photo of the Hindu god of wind collaging with history, mythology, power, war, politic, social inequality, space technology and geospatial.

The questioning of the exploration of the outside world between the thing that is important but tiny in size and the tiniest thing which is also the most important. What’s behind the ongoing phenomenon in the time and space of the world which was influenced by many ways like cyclone ready to collide with the face of the earth. This caused the crash of generations, adaptation to co-exist and the journey on the never-ending conflict.

Conclusion

The limitation was the width of the inkjet printer and the surface of the canvas. Size has to be adjusted and the same techniques cannot be used on every layers. The other techniques will be experimented on the following work. Additionally, the texture created by pieces of cloth create many interesting textures and perspective.

Objectives Aims or Purposes

The photo taken from space which see the earth from a distance. The scattered caused by cyclone collaged with the blurred believes from the past which was led through time to the real world by using history, wars, maps, places, space, movement, refuge and the unprotected fragility.

Process or Methods

– Research the images from satellite around the world including Infrared Satellite Imagery and Earth view

– Images of cyclone, Scientific photos including plants and animals, the image of 1614’s flower garden.

– Research of the use of blue from Tun-Huang cave, The image of Vayu, the Hindu wind god

– Collaging the image of the Alps and use the Lapislazuri blue from Tun-Huang cave as coloring to create dimension. Printed on canvas using inkjet printer and leaving the space on the border of the canvas to create white space.

– Sew over the shapes of ancient palm tree, locust, squid, starfish, ancient flowers, cyclone, Vayu. Making all these photos collage all around the base image, leaving some space in between.

Techniques and materials

– Acrylic on Xerox paper
– Inkjet printing on Canvas – Sewing layers over layers

Size or Mins.

136 x 194 cm.

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Faces Twenty Five

Mr.Chakrit Ketruangroch

Introduction

It starts with an interest in character and expression on the character’s face in the Expressionism* painting (1900-2000). that focuses on expressing one’s emotions. With the expressions of the faces, there were different characteristics. They reflecting the idea of stories and events that took place together with the details and techniques for presenting the artist’s interest
In the creative design works in this series. It is intended to be noted. Study and analyze line art Expressionism*. The structure of the expressions on the characters’ faces in the works of art. whether it is the expression of emotions, feelings, points of interest, strengths, and artistic elements.
as well as bringing the knowledge of basic visual elements such as points, lines, shapes, weights and empty spaces to be used in conjunction with the composition of art together with the use of digital tools and technologies until leading to new interpretations and creations.

Designs that are characterized by patterns and graphics that can be used to further creativity in the visual arts design Applied arts and products resulting in added value creation and benefits for further use.

Expressionism is an artistic ideology that expresses emotions. Occurred in the early 20th century in Germany. It is a reaction against positivism and other artistic traditions such as naturalism and impressionism.

Conclusion

This creative work Designers have a need to communicate. and presents the human emotion that is reflected through various forms in art of Expressionism by analyzing, interpreting and unraveling by applying the basic visual elements in art such as points, lines, shapes and spaces, together with the principles of art and design. Until resulting in a creative design work
in the form of Graphic Illustrations that have outlines and origins from earlier art.
It can also be used to extend creativity in other fields of design work. currently available that is modern and responsive to technology.

Objectives Aims or Purposes

1.  To study the nature of art Expressionism
2. To design and create works of illustrations (Illustration)
3. Creative works can be used for further design in communication arts and products.

Process or Methods

1. Collection of information on art by focusing on the emotional nature on the character’s face expressed in Expressionism art in the 19th and 20th Centuries
2. Study visual elements of art and elements of art to be used as a substitute for various creative values.
3. Analyze the data and interpret it. to bring to the creative process by substituting important points on the face with artistic visual elements and artistic composition
4. Create works in the form Graphic Illustrations with the use of basic artistic visual elements such as points, lines, shapes, weights and spaces, together with artistic compositions, including : Highlights ,Emphasis and Rhythm.

Techniques and materials

Technic : Digital Graphic Illustrations (Didital Printing)

Size or Mins.

150 x 150 cm

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TRIBAL OF CURIOSITY#1#2#3

Assist. Prof.Dr.Chaiyasit Chanarwut

Introduction

          The search for human energy sources for sustaining life from one generation to the next continues to be a constant search within the world. And still use renewable energy from everywhere. Of course that energy is used up. And we never stop searching to help ourselves and the lives of those around us that we love.

Conclusion

The audience was delighted and asked questions about the search for new, renewable energy sources
that are sustainable for humans.

Objectives Aims or Purposes

To raise awareness of the search for sustainable energy sources

Process or Methods

Design research

Techniques and materials

Media Design Research, Analysis, Context, Photo, Format, Typography, Colour

Size or Mins.

1200PxX1200Px




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Songkhla Old Town

Dr. Chamaiporn Mitinunwong

Introduction

Batik creation printed with the pattern of the identity of Songkhla Old Town represented Thai people in the south living together with love and unity under the multiculturalism of art; and Thai, Chinese, and Malay cultures. Batik printing technique with natural dyes followed the concept of sustainability to reduce the use of chemicals and environmental destruction and build awareness of living with nature with creativity for the bright future of young generations in the lively environment and eco-friendly pleasant town.

Thus, the researcher used the pattern from the wooden cooking block of Sampannee with perforated lines imitating the wooden ventilators of the ancient house in the old town Chinoprotugese pattern from “Ban Nakhon Nai,” an ancient house aged 300 years, located on Culture Street, Songkhla Province for new pattern design, along with the concepts of batik creation and candle mold pumping technique to impede colors, which is a local fabric of Thai Malays in the south of Thailand for wearing when they perform religious rituals. The operation method was divided into 3 phases: Phase 1 was the work used to study the literature on the process of making Batek and cold dyeing in natural colors, Phase 2 was a metal block and technique experiment, and Phase 3 was creating works and draw conclusions The findings reveal that the first fabric: Cold dyeing from noni leaves and roots,

banana sap, and sappan heartwood created a light purple fabric with the clear printed pattern and candle lines, and The second fabric: Cold dyeing from noni leaves and roots, banana sap, and the rusty water created dark purple fabric, but the printed pattern was not as clear as the first fabric. The edge of the pattern that impeded the candle turned black due to the reaction of the rusty water to the fabric.

Conclusion

The first fabric: Cold dyeing from noni leaves and roots, banana sap, and sappan heartwood created a light purple fabric with a clear printed pattern and candle lines, of which sizes were small and could collect the details of the pattern nicely. The pattern that impeded the candle looked like marbles, obtained by squeezing the fabric while soaking.
The second fabric: Cold dyeing from noni leaves and roots, banana sap, and the rusty water created dark purple fabric, but the printed pattern was not as clear as the first fabric. The edge of the pattern that impeded the candle turned black due to the reaction of the rusty water to the fabric. Thus, The edge of the pattern at this part turned black. And the overall pattern was not as clear as the fabric that was not soaked in the rusty water.
Natural dyes created beautiful and dark colors, particularly dark red from sappan heartwood.

Objectives Aims or Purposes

To “Clean” or improve Design Thinking process to get better customer’s insights by eliminating designer’s biases.

Process or Methods

1. Batik creation, process, technique, and printing with the metal block were studied.
2. Natural dyes from plants and cold dyeing techniques were studied.
3. Trial: The fabrics were printed with the metal block.
4. Trial: Natural dyes of noni leaves and roots, banana sap, and sappan heartwood
5. The work was created and spread.

Techniques and materials

Fabric Print, LightBox, Installation

Size or Mins.

60×120 cm.

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“>”>I am MINE

Asst.Prof Dr. Arttawut Changvittaya

Introduction

The most well-known Design Thinking process was developed by Stanford d. School, an improved version of the Harvard Design Thinking model, which will be referred to hereafter. The first step of Design Thinking process is “Empathy” or the process truly relating to audiences’ minds to comprehend and identify their pain points.

The Linear 5 steps process of Design Thinking has been used for the past 14 years without being challenged. This year symposium’s topic is “Clean Design”, contrarywise, has the process that we have been using to create those designs been “Cleaned”. In other words,

every product, design or process needs to be improved, any good model needs continuous improvement.

As a Designer, Professor and Academic specialist of Design Thinking, I had the opportunities to vastly put the practice of this model in real use, with success, among Education, Government and Private sectors. Therefore, I would like to be the first to challenge to “Clean” the Design Thinking process or advance it to make it more practical and applicable to Thai people.

From personal experiences, the best method to initiate “Empathy” is not to look at the customer but the first step should be to look or empathize with yourself, “ME”. Why “ME”? Empathizing with yourself can help you acknowledge your own biases and preferences. Designers usually create products from their own preferences, it is essential to “Clean” yourself and your mindset, with a “Clean ME” you can fairly empathize with your customers.
        In conclusion, this artwork will emphasize on Cleaning “ME” to improve and produce better designs and products for others. Thai language has been chosen to create this artwork, even though this is an international symposium, most of the audience and stakeholders who will be viewing this exhibition are Thai. I would like to stress the importance and communicate to Thai designers to “let go of biases”. To Clean “Me”. Lastly, I hope that this artwork will be a reminder for designers to always question themselves when creating a product for customers, is this for “ME”?

Conclusion

The research project entitled “The process of creating conceptual art through the
photography.” had been studied and ascertained by the researcher from sorts of information to
analyze and find ways to create photography and including creating new forms from the scope
of content and social issues that have arisen from the past to the present. This visualization process has invited new interpretations of the concept of photography to be a communication tool that expresses thoughts upon problems occurring in society through language and the artistic symbols hidden in photography. The artistic tactics in this work have encouraged viewers
to watch, question, and find out the meaning in their perspectives.

Objectives Aims or Purposes

To “Clean” or improve Design Thinking process to get better customer’s insights by eliminating designer’s biases.

Process or Methods

The process of this work is divided into two stages as follows:
1. In depth research of available and credible academic studies to pursue a method to improve Design Thinking process to make it more appropriate for Thai Designers.
2. Creating an art piece as a symbolic gesture to call out to Designers who use Design Thinking method to start the process by looking at “ME”.

Techniques and materials

Metal sheet 2.5 mm. and powder coat white color

Size or Mins.

–

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Slumber, 2022

Asst. Prof Anupong

Introduction

by artists as a tool to
represent thoughts ideas, and reflect different views according to each era. And to study the
development of the use of photography in the visual arts as well as the perception of
aesthetics in contemporary photography.
This boundary of change in the way we look at beauty is known as the ” turning point of
aesthetics”. Artist Ana Mendieta created the series “Untitled” in 1972. The work’s appearance
showed the artist’s image where the face was pressed against the plane of the mirror in
different perspectives to arouse and reflect the suffering of the body as a female status.
Mendieta’s face is distorted in varied images, just like expressing thoughts through physical
photography that oppose and deny others who gaze and judge themselves.

Conceptual Photography was defined after the 1960s from the formation of a group of artists to create artworks that emphasized and stimulated the thoughts of the audience. There
was a movement of artists who created artworks called post-modern art. The artist creates
thought-provoking art through events, live performances, media art, sculpture, painting, and
photography as the medium by which artists express themselves. In a research study in the
research project entitled “Conceptual art creation process through photography media” , the
study of photography in the context of the visual arts medium was used

The process of
expressing thoughts by using the plane of the mirror and the effect that showed the distortion
of the face was born from the concept of a modular identity, in terms of race, gender, and
age. It is an interesting form of expression for communicating and explaining the unique
symbolic connotation of artist Ana Mendieta (Moma, 2021). In addition to the study of the
works of the artist. The process of research also studies the history of moving photography
between 1886 to the present. Using the body as a symbolic representation of the meaning.Searching for an understanding of symbols in the history of contemporary art. The information that the researcher has studied and researched opens up new possibilities for creating
3
conceptual photography. Demonstrates the process of creation of works, the development of
ideas, the form of photography, and the aesthetics that arise from the creation of thoughtful photography.

Finally, the photography is taken during the creative process of the research project. It is considered a model in the creation of conceptual photography. The process of creating
photography works can take place in a variety of ways. The researchers hope that the
research studies that lead to this art will benefit those interested in the visual arts and art
students. And hope the art series “Slumber” will create unique styles and aesthetics in different cultural contexts and open up new opportunities in art as contemporary art.

Conclusion

The research project entitled “The process of creating conceptual art through the
photography.” had been studied and ascertained by the researcher from sorts of information to
analyze and find ways to create photography and including creating new forms from the scope
of content and social issues that have arisen from the past to the present. This visualization process has invited new interpretations of the concept of photography to be a communication tool that expresses thoughts upon problems occurring in society through language and theartistic symbols hidden in photography. The artistic tactics in this work have encouraged viewers to watch, question, and find out the meaning in their perspectives.

Objectives Aims or Purposes

1. To research and develop the process of conceptual photography.
2. To apply the knowledge gained from research to develop concepts to convey the
   meaning of photography as contemporary art.
3. To study the interpretation process of conceptual photography as a visual language
   that stimulates the perception of the audience

Process or Methods

1. Pre-production Stage
   1. Study the history of photography and the development of photography
      Photography History
      – Pictorialism Photography
      – Modern Photography
      – Post-modern Photography
      – After Post-modern Photography
   2. Study from thought-provoking artists who create works through photography. Contemporary Artist & photographer
      – Andreas Gursky
      – Nobuyoshi Araki
      – Nancy Goldin
      – Wolfgang Tillman
      Conceptual Photography
      – Jeffrey Wall
      – Ana Mendieta
   3. Study the principles of Value of visual art.
      – Aesthetic Value
      – Content Value
   4. Identify content issues in “The body in contemporary art” by Sally O’Reilly
      – Representation and Presence
      – The Body in Time and Space
      – Difference and Solidarity
      – Nature, Myth, and Technology
      – Monstrous Bodies
      – Over to You
   5. Analyze the theoretical data from the components of the creation as follows:
      6.1.5.1 Analysis of conceptual photography.
      6.1.5.2 Analysis of thought processes in Visual Art.
      6.1.5.3 Analyze content issues.
   6. Synthesize data to design processes for creation and drafting.
   7. Develop an idea from a draft and set the sample group according to the
      concept of creativity (Vanz Boy and Skoy Girl, 9-12 persons)
   8. Summary of information for production preparation
   9. Prepare equipment and structure for photo shooting.
2. Production stage
   1. Survey the area before photo shooting.
   2. 2.2 Assemble the structure of the set for filming and test the strength of the
      structure before shooting.
   3. Guidelines for photo shooting per specified sample group.
   4. Photoshoot according to the plan.
3. Post-production Stage
   1. Retouch the images and color correct to suit the printing process.
   2. Test print before printing all works.
   3. Install the photos in the lightbox.
   4. Installation design for exhibition.
   5. Make a questionnaire for the audience who viewed the artwork.
   6. Analyze the results according to the stated objectives. Bring the evaluation results from peer review and the audience to analyze the photography in the research project.

Techniques and materials

Fabric Print, LightBox, Installation

Size or Mins.

60×120 cm.

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