“Why are we so afraid to use color? As a designer, sometimes we are so concern about matching things to create harmony and color coherence in our works. But don’t we suppose to be the ones braving enough to inspire the world by showing endless possibility in color combinations.”
By adopting the “Law of Chance” of Jean Arp, we created the “Chance and Relationship” book to show the possibility of color combinations from Pop’Set color paper collection of Antalis (Thailand). We want to encourage designers to bravely pair two or more Pop’Set color papers, so they can create their own design narratives as well.
The book is also featured special binding technique that all the pages are connected to show a continuation of artworks for both sides and it stretches out 2.6 meters when untuck the front and back covers from each other.
And there’s also a paper sculpture that comes inside the book, so the user can form their own table top paper sculpture.
As we aimed to push the boundaries by encouraging designers to integrate more colors, building new color pallettes, and finding the balance of colors in their works without any rules. We also believe that everything starts with opportunities, which can lead to endless possibilities, in this case the color relationships.
The main abstruction graphics on the book, was intentionally create a neutral design concept to make this a piece of art. Many expect the paper catalog to be as boring as it has always been, but we want to find balance between a commercial contexts and our interpretation contents to allow the audience to be able to interpret on their own understanding.
Hopefully, “Chance and Relationship” color paper book can inspire designers to see the freedom of choosing colors. Designers can break free from the same old mindset and start creating their own narratives by themselves.
Pop’Set is one of the products by Arjowiggins, a leading French paper manufacturer that produces fine and custom-made papers since 1770, and it is distributed by An talis across five continents.
Pop’Set papers are smooth color papers consists of a timeless palette of various colors, from pastels and greys to saturated shades.
In Thailand, from a palette of 34 colors, Antalis selected 11 Pop’Set colors to distribute in the Thai market; which are Ivory, Fawn, Apricot, Sky Blue, Aqua, Spring Green, Citrus Yellow, Ultra Red, Grey and Extra Black. A catalog was needed to showcase the papers’ quality and printing abilities as well as an invitation to use Pop’Set color papers.
For Thai print culture, colored papers were not widely used for offset printing, partly because of the fear of the paper’s ability to take ink. For Thai design culture, the concern is more about matching things to create harmony and color coherence in design works. Thus, designers sometimes use only popular colors, such as red or yellow throughout the design. But don’t they suppose to be the ones brave enough to inspire the world by showing endless possibilities in color combinations? Many designers need little couragement to use more colored papers in their designs. So we aimed to push the boundaries by encouraging designers to integrate more colors, building new color palettes, and finding the balance of colors in their works without any rules. We believed that everything starts with opportunities, which are endless for color relationships.
By adopting the “Law of Chance” by Jean Arp, we created the “Chance and Relationship” book to show the possibilities of color combinations from Pop’Set color paper collection by Antalis (Thailand).
We want to encourage designers to bravely pair two or more Pop’Set color papers, so they can create their own design narratives.
On the front side, abstract shapes gradually transform into geometric shapes at the end of the piece.
Once you flip the catalog to the back side, the design continues from geometric shapes and transforms into abstract shapes instead.
It forms an infinity loop design, just like our creativity that has no endings.
After investigating the possibilities of binding, we innovated a brand new way of binding notebooks.
We created the technique to bind many pages of accordion books by using its own front and back covers.
Our binding process is so simple by bringing the ends of the front cover and the back cover together and tuck them into each other.
Moreover, accordion books allow us to use both front and back papers in the most efficient way.
The ink colors used in this catalog were specially mixed to match the shades of Pop’Set
The ink colors were randomly used across the book pages, which also were randomly ordered to put next to each paper color, supporting the concept that there are no rules of building new sets of colors and finding the balance of colors.
This also causes the surprise effect, since it is quite hard to tell whether the color is the specially mixed ink or the actual color of Pop’Set paper themselves.
On each page, we added special printing techniques to enhance Pop’Set color papers and showcase all possible techniques that the paper hold and as well as giving the audience the ideas of what they can do.
The gradual transformation of abstract shapes into geometric forms in the book reflects our ambition to bring out the aesthetics of color combinations without any distractions.
Lastly, there’s also one hidden surprise of this book. It’s more like a reward, a mobile sculpture can be created out of the back cover and all the pages of the book.
There are different shapes of punched out pieces that user can combine with the paper sculpture that can be cut out of the back cover and the black wire that comes with the book, this will turn into the abstruct table top sculpture.
12 Pantones colors printed on white ink base(4 times) on 240 grams and 320 grams Pop’Set papers. With additional special techniques of die-cutting and folds, foil-stamping, lamination, and embossing.
The book also features special book-binding technique that connects all the pages to show a continuation of artworks from both sides and it extends out to 2.6 meters when the front and back covers are untucked from each other.
There is also a paper sculpture inside the book that lets thuser build their own customized table top paper sculpture.
Graphic Design 16 cm X 21 cm (Folded)
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