We have consulted our client to shape their Thai rice product brand named “Lukkit” that targeted to younger generations who are living and working in the city that need good quality rice to enjoy at home. The project starting from brand personality. Then we created the logo, identity system, and as well as the packaging for Lukkit Thai rice products. The concept of the logo represents the idea of family trees in a triangle composition that shows the relationship between farmers, rice farming, and rice field which eventually becomes “Lukkit” rice product.